Community Food Alliance
Sectors: Food Distribution · Agriculture
Location: Oakland, CA
Services: Brand & Logo, Copywriting, Squarespace Build, SEO, Rebrand & Email Setup
Website: cfaproduce.com
The Challenge
Saba Community Food Alliance was a new Oakland startup. Its three co-founders bring deep experience in food procurement, logistics and community organizing, and they set out to build a wholesale produce company that sources directly from farms, with an emphasis on BIPOC farmers, and delivers to food banks, schools, hospitals, grocery stores and corporate campuses. They had the mission and the relationships, but no brand and no website.
They needed a brand and a site that would earn the trust of big buyers from day one.
What We Did
We built their brand and a full Squarespace site from scratch in 2024, then took them through a rename in 2026.
A brand from the ground up. A branding questionnaire, logo, color palette and illustrations of produce and the sectors they serve, plus curated farm and produce photography.
Copy that sells the difference. “Imagine getting the freshest produce at the best price with customized service while also contributing to meaningful change.” leads into what buyers are tired of, what CFA provides, and a five-step “How It Works.”
A page for every buyer. About, Team, Services and Products, plus a Who We Serve overview with pages for food banks, schools and colleges, hospitals, grocery stores and corporate campuses, all leading to Become a Customer.
Found and tracked. Keyword research, search titles and descriptions, alt text, Google Analytics and Search Console.
Ready to run. A Squarespace training session and 30 days of tech support after launch.
A rename, handled. When Saba became Community Food Alliance in 2026, we updated the logo, swapped the name across every page and its search data, moved the site to cfaproduce.com with redirects from the old domains, and set up the team’s new email.
Homepage
Scroll the live page 👇
Who We Serve
Scroll the live page 👇
The Outcome
The site launched in September 2024 and moved to cfaproduce.com under the Community Food Alliance name in early 2026. CFA has a site that explains its farm-direct model to each kind of buyer and ends every page with one next step: become a customer.
In Short
A farm-direct produce startup got a brand and a site built for institutional buyers, then a smooth rename.
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