RiteHereNow
The Challenge
Michelle Favreault is an artist, teacher and spiritual director in Sacramento who guides people through grief, change and life transitions with art-making, story and ritual. Her old WordPress site was, in her words, “scary, cumbersome and clunky,” and she had put off fixing it for years. It didn’t explain her workshops, had no shop for her paintings and weavings, and didn’t work as the artist’s calling card she needed for open studio and art festival applications.
She needed a site that invited people into her workshops and showed her as a working artist.
Sectors: Art & Healing · Creative Workshops
Location: Sacramento, CA
Services: Brand Colors & Fonts, Homepage Copy, Squarespace Design & Build, Online Shop, Email Newsletter Setup, SEO, Walk-through Videos
Website: riteherenow.com
What We Did
We moved her from WordPress to Squarespace and built the brand, copy and site with her in phases: copy first, then branding, then design.
A brand from her own work. Colors pulled from her paintings and fiber art, fonts chosen to feel grounded and artistic, and brush-stroke highlights and organic shapes throughout.
A homepage that speaks to the people she serves. “Life can be…beautiful, complicated, messy, sad, joyful and so much more. Let’s make art about it.” leads into who it’s for, what happens in a workshop, what people leave with and three steps to join, all in her voice.
Workshops, booking and an About page. Workshop listings she can fill in from a template, 1:1 appointment booking, and an About page with her artist statement and bio for festival and open studio applications.
A shop for her art. Original paintings and weavings for sale, with workshops kept in their own category.
Ready for her community. An email newsletter template and sign-up, plus search titles, descriptions and alt text for her workshops and art in Sacramento.
Hers to run. Walk-through videos on email campaigns and her shop, and the site handed over to her own Squarespace account.
Before
Scroll the homepage 👇
After
The Outcome
RiteHereNow launched in November 2025. Michelle no longer has to hide her URL: her site explains her workshops, sells her original art, and gives people a clear next step.
See it live → riteherenow.com
Testimonial:
“It was a dark and stormy night, or at least it felt that way. Looking at my website - long past due for a modern update - it felt like daylight breaking when I caught wind of WeGoOakland and a quick consultation let me know that I didn’t need to worry (or hide my URL) anymore! In a matter of days a plan came to shift from a scary, cumbersome and clunky site to an easy to navigate, intuitive interface AND feel like my authentic identity was honored both in the process and the final outcome. I was able to get so much more clear on who I am and what I am doing through this process. Salaams offered thoughtful questions, caring coaching and enthusiastic cheerleading. With clear prompts and bite sized assignments I was able to see the benefits of a wise and creative collaboration instead of trying, failing and falling into the procrastination spiral that had caught me for…years. It was so easy! And I appreciate that everything was organized: a timeline for the project, the budgeting, the reliable meetings and communication - just a great experience all around!”
-Michelle Favreault, RiteHereNow
In Short
A Sacramento artist and spiritual director traded a clunky site for one that invites people to make art with her.
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