Sand Chang, PhD
The Challenge
Sand Chang is a somatic psychotherapist, trainer and author who works with marginalized adults (queer, trans, BIPOC and beyond) using Internal Family Systems and body-based approaches. Their website had grown over the years and no longer said clearly who they serve or how to work with them.
They needed a site that spoke directly to their clients, and fast.
Sectors: Psychotherapy · Training & Education
Location: Berkeley, CA
Services: Website Audit, Copywriting, Squarespace Refresh, Mobile Optimization, Book Launch Page
Website: sandchang.com
What We Did
In one week we audited the site, then rebuilt the key pages on top of Sand's existing content.
An audit first. A written review of the site with prioritized fixes.
New Home, About and Contact pages. Fresh copy built from Sand's own words: "You've been doing the work. Now let's go deeper."
A clearer look. Nature photography, a clean text logo and a rainbow banner on the contact page.
Tidied up. Mobile optimization, and older pages hidden from search.
A book launch. In June 2025 we added a page and site-wide announcement bar for Sand's book, All Parts Welcome: The Queer and Trans Internal Family Systems Workbook.
Before
Scroll the homepage 👇
After
The Outcome
The refreshed site launched in April 2025, one week after we started. Sand's site now speaks directly to the clients they serve and gives their book a home.
See it live → sandchang.com
Testimonial:
“I love how these pages look and LOVE the copy that you added. SO GOOD! I also loved this process of working with you in a week. Thank you so much!”
-Sand Chang, PhD
In Short
A Berkeley therapist and author got a site that speaks to their clients in one week.
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