The Constant Gardener
The Challenge
Elizabeth Wright has run The Constant Gardener since 2015, designing and planting native, water-wise gardens in Oakland and Berkeley. Her Wix homepage was one photo and a tagline, it still called her a maintenance business, and editing it kept breaking the layout on phones. She wanted to move toward design work, spend under $100 a year on her site, and be able to change it herself without wrecking it. She's also a private person, so a site full of photos of her was out.
She needed a site that sounded like her, showed her gardens, and that she couldn't break.
Sectors: Garden Design · Small Business
Location: Oakland, CA
Services: Brand, Copywriting, Illustration, Custom Website, Easy-Edit Forms, Email Setup & Launch
Website: constantgardeneroakland.com
What We Did
We chose the platform, built the brand and wrote the site with her, then built it by hand.
The right tool for the budget. We compared Wix, Squarespace and others against what she needed, and went with a custom site on Cloudflare in her own account: about $10 a year, for the domain, instead of $200+.
A brand that looks like her. Three directions to choose from. She picked “Ink & Dirt”: paper texture, hand-lettered headings, inked borders, and orange, sage and lavender. Drawings of her made from her own photos stand in for portraits.
Copy in her words. “I like people. I like plants even more.” “I don’t do lawns.” “I can’t stop, won’t stop.” We built every page from her questionnaire and emails, and kept her project write-ups word for word.
All 11 gardens, one template. Each garden gets its own page with photos, her design drawings, and before shots where she has them. Photos resize automatically, so her phone uploads stay sharp.
Editing she can’t break. Fill-in-the-blank forms for every page and garden, with no drag-and-drop, so the layout and phone view stay intact.
Email and contact, sorted. A hello@ address that forwards to her Gmail and a contact form that emails her each request, both free.
Before
Scroll the homepage 👇
After
The Outcome
The Constant Gardener launched in November 2026 with a site that leads with design, shows all 11 gardens, and runs for the price of a domain, with simple forms so Elizabeth can add a garden or change a line herself.
In Short
An Oakland garden designer got a hand-drawn brand and a custom site that costs about $10 a year and that she can't break.
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