Therapy with Dr. Caine homepage on a laptop: a maple tree hero with the headline Healing Begins When You Feel Seen

Therapy with Dr. Caine

Sectors: Psychotherapy · Mental Health
Location: Remote, throughout California
Services: Logo & Brand, Copywriting, Squarespace Build, SEO & Analytics, Training

Website: therapywithdrcaine.com

The Challenge

Dr. Elliott Caine is a licensed psychologist who works with queer, neurodivergent and gifted clients, people facing cancer or the end of life, and anyone wrestling with life's existential questions. Their practice draws on Buddhist and socially engaged values, and they were opening a remote practice for clients across California with no brand and no website.

They needed a site that would make the right clients feel seen before the first session.

Therapy with Dr. Caine on a phone: lotus and dharma wheel icons with Embrace Your Authentic Self and Cultivate Self-Empowerment
Therapy with Dr. Caine on a phone: lotus and dharma wheel icons with Embrace Your Authentic Self and Cultivate Self-Empowerment

What We Did

We built the brand, copy and Squarespace site from scratch, then came back in 2025 to add a new service.

  • A brand rooted in their values. A branding questionnaire, then a logo, earthy color palette and Buddhist-inspired icons (lotus, dharma wheel, bodhi tree), with a maple tree as the hero image.

  • Copy that speaks to their people. "Healing Begins When You Feel Seen" leads into who they help and how, written and edited with Dr. Caine.

  • A page for every way to work together. Individual Therapy, Couples Therapy, Supervision & Consultation, About, My Training, Client Rights, Crisis Resources and Contact.

  • Found and tracked. Search titles and descriptions, Google Search Console and Google Analytics.

  • Theirs to run. A launch and training call, recorded so Dr. Caine can rewatch it.

  • Room to grow. In 2025 we added a Ketamine-Assisted Psychotherapy page and designed matching business cards.

Homepage

Scroll the live page 👇

Full homepage of therapywithdrcaine.com

Ketamine Therapy

Scroll the live page 👇

Full Ketamine-Assisted Psychotherapy page of therapywithdrcaine.com

The Outcome

The site launched in March 2024. Dr. Caine has a calm, clear site that tells queer and neurodivergent clients across California they're in the right place, with a path to book a free consultation from every page.

See it live → therapywithdrcaine.com

In Short

A California psychologist got a brand and site that let the right clients feel seen from the first click.

Starting a new practice?

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Katie Borofka