True Yang Therapy
Sectors: Mental Health · First Responders
Location: Oakland, CA
Services: Landing Page Strategy & Copywriting, Wireframe, Landing Page Design & Build, SEO, Website Audit & Refresh, Homepage Copy
The Challenge
Marni Levy’s practice, True Yang Therapy, is the first U.S. practice a city has funded to bring ketamine-assisted therapy, EMDR and somatic therapy to firefighters, inside the Oakland Fire Department. Two years in, the contract had been renewed, and Marni wanted to bring the program to other departments. But the only page about it was a short services list written for individual firefighters. A fire chief or wellness committee landing there would find nothing about results, cost, confidentiality or how to get started.
She needed one page that could sell a proven program to the people who sign off on it.
What We Did
We built a single landing page with one job: get a department decision-maker on a 20-minute call.
Wrote for the person who says yes. Copy speaks to fire chiefs and union wellness committees: what the job costs a department in leave, turnover and disability, and why EAPs don’t reach firefighters.
Turned survey answers into proof. We worked from Marni’s firefighter survey responses to build the results section, and kept the claims careful because the sample is small.
Answered the objections up front. A plain FAQ covers what a chief worries about: ketamine safety and legality, confidentiality, funding and liability.
Made it look easy to start. A four-step “how it works” section and one repeated call to action.
Wireframe, design and build inside her existing Squarespace site, plus an SEO title and description.
Earlier in the year we ran an Audit & Refresh of her whole site: a full audit, new homepage copy in her voice (“It’s not your fault. And it can change.”), a Squarespace 7.0 → 7.1 upgrade and a booking cleanup.
The Landing Page
Scroll the live page 👇
The Outcome
Marni now has a page she can send to any fire chief or city that wants to know how the Oakland program works, what it has done, and how to bring it to their own department.
See it live → marnilevy.com/first-responder-program
In Short
A one-page pitch that turns a two-year city program into something a fire chief can say yes to.
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