Flower of Life Therapy
Sectors: Mental Health · Gender-Affirming Therapy
Location: San Francisco, CA
Services: Website Audit, Homepage Copy & Design, About, Services & Contact Pages, Contact Form, SEO
Website: floweroflifetherapy.org
The Challenge
Davi Pettit, LMFT, offers gender-affirming therapy for trans, non-binary and gender-expansive teens and adults in San Francisco. Their Wix site barely said “gender-affirming,” got close to no search traffic, and had no real contact page: links were broken or opened an email app. The people Davi most wanted to reach couldn’t find them, and the ones who did had no easy way to get in touch.
They needed a site that said who it was for and made reaching out easy.
What We Did
We audited the whole site and their Google Business Profile, then rebuilt the pages that mattered most, staying on Wix.
An audit with a plan. A written review plus a recorded walkthrough, naming the two real problems: people couldn’t find Davi, and people who did couldn’t easily book.
A homepage that speaks to their clients. “You deserve a therapist who truly gets you” leads into what clients are tired of, how Davi works, three steps to get started and real client words, with every line drawn from Davi’s own materials.
About, Services and Contact pages. A warm About page, one Services page with expandable sections (therapy and ketamine-assisted therapy), and a contact form that every button now points to.
Search that names the work. New titles and descriptions site-wide, led by “Gender-Affirming Therapy in San Francisco.”
Fixed for phones. Mobile layout, broken links and the contact form all checked before launch.
Next steps they can do. A short list for their Google Business Profile, reviews from past clients and directory listings.
Before
Scroll the homepage 👇
After
The Outcome
The refreshed site went live in April 2026. Davi’s site now says “gender-affirming” from the first line, is titled for the search that matters most to their practice, and has a contact form that works.
In Short
A gender-affirming therapist’s quiet Wix site now says who it’s for and makes it easy to reach out.
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