Replenish Marketplace
Sectors: Retail · Sustainability
Location: Alameda, CA
Services: Content Strategy, Copywriting, Custom Design, Shopify Build, Accessibility, Training
Website: replenishmarketplace.com
The Challenge
Laria Pippen, a former nurse, opened Replenish Marketplace with her husband Stephan after seeing how much single-use plastic hospitals throw away. Their Alameda shop sells non-toxic goods for home and body by refill, and it had won local awards and press. But their website was one page: a welcome paragraph, a list of product categories and a video. It didn't walk newcomers through how refilling works, tell the owners' story, or show off their awards and press. Laria's goal was simple: new customers who become repeat customers.
They needed a site that gets people through the door, and back again.
What We Did
We planned, wrote, designed and built a five-page Shopify site around one goal: visit the shop.
Structure built on research. A kickoff call and a look at other refill shops shaped five pages: Home, Ways to Replenish, What We Carry, About and Visit Us.
Copy that answers first questions. "Hello, Alameda! We're your neighborhood refill shop." leads into how refilling works in four steps, what they carry, and hours and directions up top.
A design from their brand. Their colors and fonts, a subtle starfish motif, custom step icons, and their press and awards up front.
Built in Shopify. The full design on a free Shopify theme, with their brand fonts, wave details and a full mobile pass on every page.
Accessible from day one. Image descriptions on every photo, a clean heading structure, and keyboard, zoom and phone checks.
Ready to grow. A delivery section built and waiting for when delivery launches, plus a training call so they can update the site themselves.
Before
Scroll the homepage 👇
After
The Outcome
The new site launched in November 2026. Replenish now has a site that explains refilling in four steps, puts hours and directions at the top of every page, and gives every visitor one clear next step: come visit.
See it live → replenishmarketplace.com
In Short
An Alameda refill shop got a site that turns curious neighbors into regulars.
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