The Sahner Group
Sectors: Travel · Insurance Consulting
Location: Brooklyn, NY
Services: Positioning, Copywriting, Design Direction, Squarespace Build, SEO, Analytics, Training & Launch
Website: thesahnergroup.com
The Challenge
Kelly Sahner spent about 25 years inside travel insurance, most recently as a Chief Commercial Officer, before starting The Sahner Group to work for the travel companies instead. Her service is niche: she audits travel insurance programs, runs RFPs and trains teams, and most of her buyers don't know their program is leaving money on the table. She had brand guidelines but no website, only a coming-soon page.
She needed a site that explained an insider's service to people who didn't know they needed it.
What We Did
We wrote, designed and built a five-page Squarespace site around one idea: she's the person who knows where the money goes.
Positioning and copy. “Travel insurance is complicated…until it isn’t.” Every page leads with the problem her clients have, then shows what changes when someone who knows the industry is watching.
Design from her brand. We worked from her existing brand guidelines and built a visual direction around them: travel photography, dusty blue and navy, and a telescope motif that fits “seeing what others miss.”
Five pages. Home, About, Services, Kind Words and Contact, with each of her five services spelled out and a three-step “how this usually goes.”
Proof up front. A strip of the industry groups she belongs to, testimonials, and an upcoming-events section so buyers can find her at conferences.
Readable for everyone. We checked text contrast over photos and the blue backgrounds, then adjusted text sizes, weights and the hero shading to fix it.
Ready to run. Search titles and descriptions, Google Analytics and Search Console, and a recorded training session for someone who had never edited a website.
Homepage
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About Page
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The Outcome
The Sahner Group launched on November 10, 2026. Kelly now has a site that explains what she does in plain terms, puts her 25 years up front, and gives travel companies one clear next step: book a free consult.
In Short
A travel insurance insider got a site that explains a niche service to the companies who need it.
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