J. Petti College Counseling
Sectors: Education · College Admissions
Location: Bay Area, CA
Services: Website Audit, Homepage Strategy & Copy, Squarespace Design & Build, Contact Page Fixes, SEO
Website: jpetticollegecounseling.com
The Challenge
Joanna Belkin-Petti is an independent college counselor with more than 20 years in education. Her Squarespace homepage had a strong look but said little: a headline, three icons and two long testimonials. Parents couldn't see what she offered, how working with her goes, or when to start, and she felt the site could be much more robust.
She needed a homepage that answered a worried parent's questions and made the next step obvious.
What We Did
We started with a full website audit, picked the three changes that would matter most, and rebuilt her homepage around them.
An audit, then a plan. A written review of the whole site, with the top three fixes chosen together: a new homepage, contact page fixes, and search titles and descriptions.
A homepage that tells the story. “Let’s help your kid get into college!” leads into the stress parents feel, then Joanna’s background, three steps to get started, and a clear call to book a free consult.
Services and process spelled out. Her three offers (comprehensive support, essay support and targeted guidance) in color-coded cards, plus a timeline from 9th grade through decision day.
Proof up front. A scrolling strip of schools her students got into, her credentials and professional groups, and parent and student testimonials.
Built in her brand. We kept her watercolor art and palette and built it all in Squarespace, with an FAQ, alt text and search titles and descriptions.
Before
Scroll the homepage 👇
After
The Outcome
Joanna’s new homepage went live in August 2026. It now does the work of an About, Services and Process page in one scroll, and ends every section with one next step: a free 30-minute consult.
In Short
A college counselor's thin homepage became one clear page that walks parents from worry to a free consult.
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